TG for TGIF. An opportunity to build upon the branding of such a historic and iconic American Bar and Restaurant chain still feels as much of a “pinch-me-I’m-dreaming” moment as it did on my first day back in March of 2023.

Of course, as the now solo in-house domestic designer, I’m well aware that this is, indeed, actually happening. I can hold my menus in my hands, and walk past my posters and promotions on corporate center walls. I can take my friends to our restaurants to show off the new Happy Hour logo - and campaign - I created.

It’s tangible, it’s real.