Taking a chance on a hobby
and branding my own business
In 2020, the Astrology industry was valued at
$2.2 Billion
So I decided to take a chance
So I decided to take a chance
Utilizing 10+ years of design experience, 5+ years in sales, and a lifetime of social media expertise, I was able to turn what was once just a hobby into a successful business with clients all over the globe.
The main product offered is a personalized, 10-14 page birth chart
(designed, of course, by yours truly)
This document goes into the many levels of intricacy that are found in Astrology to give clients an understanding of what their chart means for them. This service is also offered via Zoom for in-person readings.
DaddieAstro
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DaddieAstro ~
Additional Branding
For as much business as I was able to generate through social media, my best form of advertisement was word of mouth. Thus, I decided to give my clients the opportunity to wear the brand to increase this. Using imagery to represent the 12 Zodiac signs in my own stylized interpretation, each shirt allows the wearer to represent their favorite (or personal) sign with pride.
If NFT’s had become a thing
I was prepared to capitalize on the trend.
Utilizing a drastically different style than the shirts, these collectible figures could have been assembled in a variety of combinations - in addition to their singular versions - to create countless NFT’s.
In the works
Despite how much fun running my own business has been, I never planned on completely dedicating my life to social media. Especially since branding my own company has reaffirmed that design is truly where my heart lies. Thus, I’m currently working on a book to house the 130+ pages of written content I’ve accumulated. This allows me to keep this venture alive while I go back to pursuing more design opportunities, potentially leaving the door open to return to this in the future one day.
